Posts sobre internet

Culture Democratisation: User Generated Content

7 de July del 2009  |  Aún no hay comentarios. Querés dejar el primero?

We live in an age of massive changes in communication, something that everyone will eventually feel in their context but still doesn’t understand: This is the manifestation of culture democratization. Lawrence Lessig, Professor of Law at Stanford University and specialist in computer law, talks about this in an excellent way:

The talk is from 2007, but as Enrique Dans puts it on his own blog, “it’s even more current today.”

Lessig makes a historical analysis on the subject, revising the Read Write culture and user generated content –a term we could use as a synonym of “web 2.0″

He analyzes the way content generation was first “monopolized” by the media, turning people into content consumers: We all absorb TV, radio, movies, music… and they all come from strong organizations that select and promote them.

Then he explains the phenomenon taking place these days: Any of us can generate contents which can reach millions of people. That is culture democratization, something that can be discerned as a risk to the traditional means of media, and we can see clearly this on the example mentioned by Zanoni.

Finally, he moves to the legal area, joining the several dots presented throughout his talk. He then comments on copyright and refers to the need for new laws on royalties, which I had previously mentioned when I analyzed Creative Commons License, precisely initiated by Lessig. An interesting detail is that he compares the current copyright law against the old ones that forbade planes to fly over private lands.

Such an excellent talk this is, and as Enrique Dans puts it, 19 minutes wisely invested.

Personal Marketing – My presentation at UES21 University

29 de May del 2009  |  Hay un comentario. Querés dejar el tuyo?

internet-marketing-personal
The Internet today is an excellent means of boosting our personal professional marketing. There are numerous tools that allow us to do it virtually, without charge nor need for technical knowledge –something that we wouldn’t have even thought of a few years ago. But in order to make the most of them, it’s necessary to get to grips with some concepts related to the Web 2.0 tendency.

On Tuesday 26 of May, I had the honor of accompanying Denise on a talk about this topic at UES21. On this exposition, we dealt with the key concepts in understanding Web 2.0 and analyzed some interesting figures related to the current use of the Internet in the world and in our country. We also covered important notions like Social Media, market conversation, the long tail, search engines, SEM and SEO.

Having finished with the theoretical background, we moved on to the tools that are needed for the creation of virtual professional profiles, explaining the social networks Facebook and LinkedIn, the creation of sites with Google Sites, and blogs with Blogger and WordPress.

Finally, we briefly commented on the power of Google Analytics to track your actions and results on the Web, illustrating its use with examples.

The talk took longer than we’d expected, but such a positive result we got. Thanks a lot to all those who listened to us and bombarded with questions! We really hope that the exposition was useful and it’ll work as a starting point for new creations to boost your personal marketing.

I’d like to share here our presentation (in Spanish) on SlideShare, and let me invite all those who were there to leave their comments and suggestions.

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