Posts sobre Entrepreneurship

Friends [with Benefits] Day: Best 2.0 Campaign

20 de December del 2009  |  Hay un comentario. Querés dejar el tuyo?

dia-del-amigo-con-derechos
I would like to thank Punto a Punto for choosing Friends [with Benefits] Day as Best Campaign 2.0 of 2009. Honestly, I was thrilled about the news, especially because we were on the same short list as a Kadikard campaign created by an agency with quite a long career as Romero Victorica.

I already explained in detail how the campaign launching went, then I shared the case as an example of viral marketing on eBook format… And when I thought that was it with Friend’s Day [with Benefits] in 2009, I got such great news!

That working week was absolutely unforgettable. The project was devised in tandem with Denise and carried out promptly with the help of talented Guille in design and communication and the truly important collaboration of my buddy Mati Brasca as shorts director… And the results keep showing.

Unfortunately, I wasn’t in Argentina at the time of the award ceremony, but Denise represented us in a marvelous way. Here are some pics:
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And by the way, July 19th is not that far! ;)

Case Study: Marketing Viral

23 de September del 2009  |  Aún no hay comentarios. Querés dejar el primero?

marketing-viralHere’s an example of viral marketing: Friends [with Benfits] Day – July 19th

The campaign resorts to the strength of Web 2.0 tools like Facebook, YouTube,Twitter and a web site that allows visitors to leave their comments in a blog-like manner.

Furthermore, we boust media management, catching the attention of different means of media and to complete the actions, the event “Friend [with benefits]’s Night –a party with the benefit of touch” took place.

Denise and I developed a 15-page ebook where we go deeper in details on this example of viral marketing, the elements used and the way they were employed, and by the end, we add our conclusions on the case. We drew on Google Analytics, YouTube Insights and Facebook Insights, among other sources.

The Friends [with Benfits] Day – July 19th was made on July 2009 and it took only a production week (experience I’ve already commented on here). Today it has over 16,000 fans on FB and it has already brought about positive results to the advertising brand (La Boutique del Placer Sexy Webshop) when it comes to B2C communication.

Short comic videos were used as virality triggers. This is one of them, where people are asked, “What is the typical excuse to call a friend with benefits?”

The ebook (in Spanish) is available on Scribd under a Creative Commons licence: Viral Marketing case: Friends [with Benefits] Day

A second edition of the Friends [with Benefits] Night has taken place and others will surely be coming soon. Next year, the campaign will be taken up again around June.

The Friends [with Benfits] Day can come true!

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