It was just 13 days ago that I met up with Denise and Guille to decide whether to go on with the Friends [with Benefits] Day project or not. Luckily, Matías –friend and ex-classmate in the Japanese class– liked the idea of making a bunch of videos on the activities, and that was just what we needed to get started.
Rodrigo lent me his brand new little camera and the next day, taking advantage of a beautiful winter day that made people from Nueva Córdoba go and drink mates out, we began recording interviews at El Buen Pastor. Meanwhile, Guille was working on the initial site designs, drawing on some interface sketches I’d made where the YouTube video player and the comments people might leave had priority. The outcome was an isologotype and an image for the project, both matching perfectly. Also, a registered and active domain pointing to a Facebook Page, plus a good number of interviews we had gotten thanks to the help of Gisel.
During the following days, we worked hard to get the site done, recording more interviews and filming raw shorts in my apartment (where I played the role of actor) and in Nati’s, a friend of Denise’s. We spent a day sketching the site in CSS and XHTML, then implementing it on a WordPress modification. Spent a night, working with Guille until 7.30 am to finish implementing the graphic design… In the meantime, the Facebook Page was getting around a hundred fans, without us even having launched the site. We then saw for ourselves that the idea was a good one.
The weekend rounded up with a sleepless night editing and compiling the videos, and a day struggling to achieve good quality videos to upload to the YouTube account. Finally, we launched the site on Monday 13th at 11pm. By that moment, the Facebook site was counting over 400 fans.
That week flew by and the move grew vertiginously with numerous appearances on media and blogs. We got to Thursday with 1300 fans and closing a deal with the people of Ríe Catalina to hold an event on Saturday night celebrating Friends [with Benefits] Day. By the day of the party –which was a complete success– we had over 100 comments on the site and over 2500 fans on Facebook.
A bit of calm at last to let me write a post on this… It was Tuesday… and there were some 3800 fans on Facebook.
The original idea we had with Denise at the moment we created the concept was –apart from generating such an impact for La Boutique del Placer – to learn about social networks and their use in viral marketing. We applied a great deal of our knowledge and experience… Well, we are still actually doing that… Quite an experience it was! There will surely be more posts on the topic. And I’d like to invite all of you to leave your definitions, excuses and stories on the Friends [with Benefits] Day site and comments on this blog